BA in Marketing

BA in Marketing

 

Program Description

The Marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics and business fundamentals. Students in this program develop the necessary tools to understand consumer behavior, concepts related to segmentation and positioning strategies. Students will also learn how to identify the marketing mix for the products and services and apply them to develop basic products, pricing, placement and promotion plans.

 

Program Objective

The Marketing program prepares students to be a link between the market and an organization by developing their capacity to identify consumer needs and fulfill them with tangible products and services, using basic management tools and marketing fundamentals.

Courses: 
English Composition I
Credits 3
Introduction to Public Speaking
Credits 3
Environmental Science
Credits 3
College Algebra
Credits 3
Introduction to Ethics
Credits 3
English Composition II
Credits 3
Western Civilization I
Credits 3
General Biology
Credits 3
Total Wellness
Credits 3
Statistics
Credits 3
American Literature
Credits 3
Principles of Macroeconomics
Credits 3
Introduction to Business
Credits 3
Principles of Accounting I
Credits 3
Principles of Marketing
Credits 3
Principles of Microeconomics
Credits 3
International Marketing
Credits 3
Advertising
Credits 3
Business Management and Consumer Behavior Analysis
Credits 3
Marketing Management
Credits 3
Principles of Accounting II
Credits 3
General Psychology
Credits 3
World History
Credits 3
French I
Credits 3
Distribution Channels
Credits 3
Services Marketing
Credits 3
Global Business Strategy
Credits 3
Consumer Behavior
Credits 3
Finance
Credits 3
Business To Business Marketing
Credits 3
Brand Management
Credits 3
Organizational Behavior
Credits 3
Leadership and Communication
Credits 3
Marketing Research
Credits 3
Negotiation
Credits 3
E-Marketing
Credits 3
Business Management
Credits 3
Pricing and Profitability Decision Making
Credits 3
Promotion Management & Integrated Marketing Communications
Credits 3
Marketing Capstone
Credits 3

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