Marketing

Marketing

En el entorno competitivo actual, el Marketing es un componente crucial para las organizaciones de todo el mundo. 

La Carrera

Los profesionales en Marketing deben ser capaces de identificar oportunidades, pensar estratégicamente, analizar datos para hacer predicciones y proyecciones precisas, y desarrollar planes de marketing eficaces y creativos para apoyar el crecimiento de las organizaciones.

El programa de Marketing capacita a los estudiantes para analizar las variables de un entorno social y económico competitivo a nivel local, regional y mundial, así como el desarrollo de planes de marketing y de promoción para operaciones comerciales locales y globales exitosas.

Además, prepara a los estudiantes para convertirse en profesionales en Marketing mediante el desarrollo de los conocimientos y las habilidades necesarias para el éxito profesional.

Cursos: 
Composición en Inglés I
3 credits. Pre-requisite: None. In this course students will learn how to write clear, correct and effectively. The purpose of this course is to teach students the use of grammar and organizational skills to write an effective essay. Students write frequently both in and out of class.
Composición en Inglés II
3 credits. Pre-requisite: Composición en Inglés I. This course is a continuation of English composition 1001. Students will review and reinforce. How to write effective essays that keeps the audience interested. In addition, students will learn new techniques to write analytical essays.
Introducción a la Oratoria
3 credits. Pre-requisite: None. The students will learn effective ways to communicate their ideas in different types of public settings. Students are expected to participate in debates, group presentations and persuasive speech. This class will provide the knowledge for effective communication and effective ways to organize a message.
Literatura Americana desde 1900
3 credits. Pre-requisite: Composición en Inglés II. This course covers major writers, genres and themes in American Literature from 1900 to the present. This includes fiction, poetry and drama. In addition, students will analyze the social, political and cultural context in which each writing work takes place.
Introducción a la Ética
3 credits. Pre-requisite: None. The purpose of this course is to provide students with a clear definition of Ethics and the nature of morality. Ethics will be analyzed from different points of view this includes; cultural, socio-economic and religious influence. The students will investigate how Ethics influence one’s ability to judge and make decisions.
Civilización Occidental I
3 credits. Pre-requisite: None. The purpose of this course is to analyze the main events in human civilization from ancient times to modern times. Students will be able to understand the relationship between the past and the present. Students are expected to analyze the way Western society has change over time and how major events and ideas shaped our society. Geography, religions, customs, wars and ideologies are examined in order to understand Western civilization.
Principios de Macroeconomía
3 credits. Pre-requisite: None. The purpose of this course is to study production, employment, prices, the aggregate expenditures and the aggregate levels of economic activity. Students are expected to analyze monetary and fiscal policies with respect to unemployment and inflation.
Ciencia Medioambiental
3 credits. Pre- Requisite: None. The purpose of this course is to provide students with the scientific principles, concepts, and methodologies to understand the interrelationships of the natural world, to identify and analyze environmental problems both natural and human-made, and to evaluate the risks associated with these problems and examine alternative solutions for resolving and/or preventing them.
Biología General
3 credits. Pre-requisite: None. The purpose of this course is to provide students with the basic knowledge in Biology; topics will include: cell structure and function, evolution, genetics and ecology. The students are expected to use the scientific method of thinking to analyze and relate concepts to the environment.
Bienestar Total
3 credits. Pre-requisite: None. The purpose of this class is to provide students with the knowledge and awareness to live a balance life. Wellness is analyzed from different points of view including, physical, emotional, mental and environmental. The students will be expected to think critical and analytical providing feedbacks to the issues presented in class. In addition students will analyze their lifestyles, families and environment in order to create a plan to life a total wellness life style.
Álgebra Universitaria
3 credits. Pre-requisite: None. The purpose of this course is to provide students with critical thinking skills and the ability to solve mathematical functions. Topics will include: Polynomial functions, Rational functions, Exponential functions, Logarithmic functions and linear systems. Students are expected to engage in an active discovery of mathematical concepts.
Estadística
3 credits. Pre-requisite: None. The purpose of this course is to provide the students with the knowledge to make intelligent judgments and informed decisions by interpreting statistics and analyzing data. Among the topics studied are: collecting data, descriptive methods, probability material and inferential techniques.
Introducción a los Negocios
3 credits. Pre- Requisite: None. The purpose of this course is to provide a student with the introductory knowledge in Business and the role it plays in today’s economy. Among the topics studied are: finance, personnel, management and marketing. Students are expected to keep themselves informed and up today with local and global economic news.
Principios de Contabilidad I
3 credits. Pre- Requisites: Álgebra Universitaria. This course is an introduction to accounting and its basic concepts. Students will learn how to record, understand and review financial transactions. Among the topics studied we have: financial statements, information system, accrual accounting, sales and receivables and operating assets.
Principios de Microeconomía
3 credits. Pre-requisite: None. The purpose of this course is to study the different economic models, the relationship between consumers, firms and markets. In addition, the students will understand how the government regulates the economy and how it intervenes in the market.
Principios de Marketing
3 credits. Pre- Requisites: None. In this course the emphasis we will be on the skills and knowledge needed to successfully manage an organization. Students will examine risks and challenges encountered in the process of establishing a competitive edge. Topics included: economics, marketing foundations that place emphasis on selling, promotion, product and service management, pricing and distribution.
Marketing Internacional
3 credits. Pre- Requisites: Principios de Marketing. This course will provide an overview of the unique aspects of marketing in the international business environment. Also the students will learn the structure upon which the multinational marketing management can be based. Emphasis will be placed on the role of the international marketing manager in the expansion of marketing strategies in diverse cultural, political and economic situations. Areas of focus will include the decision making process in the areas of foreign market analysis, target identification, product planning, promotion and channels of distribution.
Administración de Empresas y Análisis de Comportamiento del Consumidor
3 credits. Pre- Requisites: None. This course will prepare students to apply economic theory techniques into the real world, as well as become effective consumer sales managers. Among the topics studied we have: achieving sustainability, decision making, demand analysis, production and cost, business risk assessment and monopolistic competition.
Dirección de Marketing
3 credits. Pre- Requisites: Principios de Marketing. This course will prepare students to become effective marketing managers, to think analytically and to be able to make better decisions. Among the topics studied we have: Economics and management, efficiency, organization of the firm, seeking and sustaining competitive advantage and demand and revenue management.

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