In the current competitive environment, marketing is a crucial component of organizations throughout the world.
The Marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics, and business fundamentals.
Students in this program develop the necessary tools to understand consumer behavior, concepts related to segmentation and positioning strategies. Students will also learn how to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement and promotion plans.
The Marketing program prepares students to be a link between the market and an organization by developing their capacity to identify consumer needs and fulfill them with tangible products and services, using the basic management tools and marketing fundamentals.