The Marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics and business fundamentals. Students in this program develop the necessary tools to understand consumer behavior, concepts related to segmentation, and positioning strategies. Students will also learn how to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement, and promotion plans.
The Marketing program prepares students to be a link between the market and an organization by developing their capacity to identify consumer needs and fulfill them with tangible products and services, using basic management tools and marketing fundamentals.