In their Marketing courses students will develop effective critical thinking, writing, oral communication, and teamwork skills that build on the CORE curriculum.
The associate in marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics, and business fundamentals. Courses like English Composition, introduction to business, macroeconomics, and microeconomics, principles of accounting, and introduction to public speaking, college algebra, and general biology provide the basis for a rounded education.
This program provides in the student the necessary tools to understand how the market works and be able to comprehend the marketing management principles, consumer behavior theories, concepts related to segmentation, advertising, and international marketing. The program is designed to grant the student the necessary knowledge and skills to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement, and promotion plans.
Upon successful completion of the program, students will be able to:
· Recall knowledge in the areas of science, social sciences, arts and humanities, and basic subjects including mathematics, English, and western civilizations.
· Identify the practical applications needed to integrate management, marketing, accounting, and finance concepts to improve short-term and long-term organizational performance.
· Write in a unified and coherent manner appropriate to the subject matter. Use appropriate sentence structure and vocabulary.
· Examine key concepts and theories related to program content - utilizing critical thinking and academic writing skills.
· Identify how to recognize and implement marketing strategies.
· Describe the principles of customer service and consumer behavior.
· Discuss leading marketing concepts, including the social, legal economic, ethical, and technological influences related to the field.
· Define and explain key aspects of marketing management.
· Incorporate diverse cultural perspectives into business decisions.
· Exhibit responsible behavior and show understanding of ethical concepts in simulated business environments.
· Examine program content in relation to ethical reasoning, social responsibility, global citizenship, civic engagement.
The Marketing Program prepares students to become a link between the market and the organization, developing the capacity to identify consumer needs and translate them into tangible proposals of products and services, using the basic tools of management and marketing fundamentals.
To complete the admissions process, the candidate must meet and submit the following requirements:
English Language Proficiency Requirements
The University requires all non-native English speakers to demonstrate a command of the English language that is necessary for success in college level classes taught in English. Student taking classes in Spanish are exempt from the English proficiency exams.