In the modern competitive industry, marketing is a key element for international organizations.
The associate in marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics, and business fundamentals. Courses like English Composition, introduction to business, macroeconomics, and microeconomics, principles of accounting, and introduction to public speaking, college algebra, and general biology provide the basis for a rounded education.
This program provides in the student the necessary tools to understand how the market works and be able to comprehend the marketing management principles, consumer behavior theories, concepts related to segmentation, advertising, and international marketing. The program is designed to grant the student the necessary knowledge and skills to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement, and promotion plans.
Upon successful completion of the program, students will be able to:
•Express an understanding of the leading marketing concepts, including the social, legal, economic, ethical, and technological influences, related to the field.
•Identify how to recognize and implement marketing strategies.
•Review the principles of customer service and consumer behavior.
•Demonstrate an understanding of the key aspects of marketing management.
•Demonstrate knowledge in the areas of science, social sciences, arts and humanities, and basic subjects including mathematics, English, U.S. history and government.
•Examine key concepts and theories related to program content – utilizing critical thinking and academic writing skills.
•Write in a unified and coherent manner appropriate to the subject matter.
•Use appropriate sentence structure and vocabulary.
•Incorporate diverse cultural perspectives into business decisions.
•Recognize ethical issue.
•Identify ethical issues.
•Examine program content in relation to ethical reasoning, social responsibility, global citizenship, civic engagement.
•Assess the value for life-long learning.
The Marketing Program prepares students to become a link between the market and the organization, developing the capacity to identify consumer needs and translate them into tangible proposals of products and services, using the basic tools of management and marketing fundamentals.
To complete the admissions process, the candidate must meet and submit the following requirements:
English Language Proficiency Requirements
The University requires all non-native English speakers to demonstrate a command of the English language that is necessary for success in college level classes taught in English. Student taking classes in Spanish are exempt from the English proficiency exams.